American Male, 35-39
Facebook, Instagram, YouTube
Hiking, Photography, Foodie
Family, Friends, Climate Change, Enjoying Life
American Female, 30-34
Facebook, Instagram, Twitter, Pinterest, LinkedIn
Traveling, outdoor activities, concerts, gardening, cooking, reading
Kids, environment, health and well being, rights of people and animals
American Male, 21-29
Master in Computer Science
Kyle primarily uses Twitter because it is fast and well-suited to his busy lifestyle. As a young professional, he generally uses social media on lunch and during intermittent breaks at work.
Kyle is interested in environmental conservation, and closely follows the news regarding new technologies and R&D. His aesthetic is slick, dark, and modern.
Kyle envisions modern technologies contributing to the creation of a new, more sustainable future. He wants generational security for a prospective family, and chooses to make ethical choices when it comes to his personal spending.