The Creative Brief

Objective

Develop brand-driven storytelling for xennials that is omnichannel, hyperlocal, and purpose-led to communicate the bleeding-edge performance of Tesla in the used car market.

Demographics

American Male, 35-39

Education

Bachelor Degree

Occupation

Communication

Income

$70,000

Debt

$20,000

Assets

$80,000

Social Networks

Facebook, Instagram, YouTube

Interests

Hiking, Photography, Foodie

Motivation

Family, Friends, Climate Change, Enjoying Life 

Demographics

American Female, 30-34

Education

Bachelor Degree

Occupation

Real Estate

Income

$90,000?

Debt

$154,000

Assets

$200,000

Social Networks

Facebook, Instagram, Twitter, Pinterest, LinkedIn

Interests

Traveling, outdoor activities, concerts, gardening, cooking, reading

Motivation

Kids, environment, health and well being, rights of people and animals

Demographics

American Male, 21-29

Education

Master in Computer Science

Occupation

Software Engineer

Income

$90,000

Debt

$0.00

Assets

$150,000.00

Social Networks

Kyle primarily uses Twitter because it is fast and well-suited to his busy lifestyle. As a young professional, he generally uses social media on lunch and during intermittent breaks at work.

Interests

Kyle is interested in environmental conservation, and closely follows the news regarding new technologies and R&D. His aesthetic is slick, dark, and modern.

Motivation

Kyle envisions modern technologies contributing to the creation of a new, more sustainable future. He wants generational security for a prospective family, and chooses to make ethical choices when it comes to his personal spending.

When you purchase a Tesla, new or used, you are a member of a movement towards a sustainable future.

Earth Day

Mothers Day

Timeline

pepsipromos-endzone

Super Bowl 2020

Independence Day

Give Back

Photo Contest